Poppy and Alex meet awkwardly at freshman gathering in college ten years ago. She is bright and loud; he’s practical and wears khakis. They don’t speak to each other again until a fateful car ride back to their unexpectedly shared hometown in Ohio. During the long drive back to the small town, they find out they have nothing in common, and, naturally, leave as best friends. 

January Andrews and Augustus Everett are college rivals and novelists who happen to find themselves living right next to each other in beach houses on Lake Michigan. Both of their lives are falling apart. Both are suffering through that miserable ailment known as writer’s block (read with a tone of disgust). Gus writes literary fiction and January writes romance. They make a bet that they’ll trade genres for the summer and end with two complete novels. Whoever can sell their novel first is declared the winner. “Everyone will finish a book and no one will fall in love. Really.”